Staples & Gamification: How to sell more eReaders

by Maximilian Lemos on May 15, 2012

ereader test

Three nights ago I purchased myself a beautiful new eReader from Nook. It shipped last night and I should have it by tomorrow. I am really excited!

Given my recent purchase, I have had eInk on my mind far more than usual, so it was quite a coincidence today that I found an article on Gizmodo featuring a refreshing example of gamified marketing from Staples.

It’s unfortunate for Staples that Gizmodo didn’t run the article below three days earlier, because I may have willingly allowed myself to be sucked into their clever gamified sales tunnel.

Find Out How Fast You Read with This Test

Reading quickly is a skill to be proud of! It’s useful, you save time and you can brag to your friends how fast you finished the Game of Thrones books while those nincompoops impatiently wait every Sunday for it to air. But don’t you want to know how fast you can read? Take this reading test to see.

Though its pretty much an advertisement to buy ereaders at Staples (or for Staples to collect research on reading speed), it’s a fun little exercise to do. You read a passage from a book, answer a few questions (to prove that you read it) and it’ll give you your words per minute. It’ll show your performance on a scale (450 wpm being an avg college student, 1500wpm being a speed reader) and how fast you would be able to read famous books. Let us know how fast you read in the comments. Take the test here.

Read the original article from Gizmodo here

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