It’s official, everyone loves a bargain. The Luxury Institute recently conducted a survey on high net-worth individuals and they found that the loyalty program is an attractor to even the most lavish shoppers.

Bargain hunting is no longer reserved for scissor bearing couponers, as online loyalty programs become more robust and mobile centric, expect to see this survey’s results cemented. The ubiquity of smartphone usage for both average and high-spend consumers points to a future were loyalty programs are not only common but expected by consumers. [click to continue…]


Quantified Self Devices Can Reduce Health Care Costs

by Maximilian Lemos on August 14, 2013

7830669830_69fc48e701I find it easy to nerd out about fitness gadgets and other data-tracking quantified self devices, it’s one of my favorite topics to write about these days. The technical aspects and the potential opportunities for gamification are numerous, but on a more practical level, I’ve found that there is a real-world net benefit to my health having a consistent reminder on my wrist. My Nike+ Fuelband helps me to set challenging goals, I make better choices at meal time, and it’s fun to get together with friends and share tips and compete. [click to continue…]


League of Legends Partners With American Express

by Maximilian Lemos on August 13, 2013

lolamex_thumbRiot the game studio responsible for League of Legends, arguably the most popular multiplayer game in the world right now is stretching its legs into new realms by partnering with American Express. While this crossover isn’t gamification in the strictest sense it’s still fascinating to see a prominent game studio lending its name and associated brand to attract a new kind of customer for American Express. For the brief announcement continue reading this article from Gamasutra.

Riot rolls out League of Legends American Express cards

“There is a great opportunity for brands here, particularly brands that make sense for our players [who are] becoming harder to reach on TV and other mediums,” explained Riot vice president of eSports Dustin Beck, as reported in the New York Times. “We are about loyalty, we are about contact and long-lasting engagement.” [click to continue…]


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What if shopping for furniture was as simple as loading up a game on your iPad? Sound a little too good to be true? Well you’d be surprised. Ikea has spiced up the way people flip through a furniture catalogue by adding an augmented reality feature that places potential furniture purchases within the room your thinking about redecorating. Using the iPad as a looking glass you’re better able to see how a particular piece might fit in your home.

Not only does this change the way shoppers interact with print media, it also gives people the freedom to shop more comfortably from home. I for one welcome this new technology with open arms, I often find my endurance bar draining quite quickly when I enter the labyrinth that is Ikea.

For more on this innovative shopping experience. Please continue reading below! [click to continue…]


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Sustainable resource management is always a joy to see, but when it solves a problem as dire as access to reliable clean drinking water, it’s revolutionary. UTEC, located in Lima, Peru developed a revolutionary technology that utilizes a billboard to capture atmospheric humidity and process it, creating clean drinkable water for a poorer village near Lima.

While this type of ingenious engineering doesn’t necessarily fit into the traditional gamification model, it certainly has good behavioral consequences, and we’re all about augmenting behavior!  For those of you who’ve been following us since LeWeb 2013 in London, you’ll know our recent intrigue surrounding the collaborative economy, as outlined by Jeremiah Owyang. This type of ingenious engineering, certainly spans a few disciplines to stretch the traditional model for billboard advertisements. While it doesn’t fit Jeremiah’s original intention, I think he’d appreciate the spirit of it all. For the video, please continue below.

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bitcoin_symbolBitcoin is an innovative open-source peer-to-peer protocol for financial transactions, set to change the way people perceive their own wealth and how it’s transacted.

This infographic is a great introduction for anyone new to the subject of bitcoin. In the interest of keeping this post timely, while also appreciating how innovative and evolving the bitcoin is, I’d like to comment on a piece of bitcoin news that this infographic does not touch on.

Coinbase, a pioneer in bitcoin based financial services has recently announced the addition of off-blockchain, bitcoin micro-transactions. Now for those of you drawing a blank as to what that means, don’t worry, I’ll explain. Bitcoin, because it’s a middle-man free means of two people transacting value, presents an opportunity for frictionless micro-payments. In a world where most online transactions are carried out via credit card, one is keenly aware of Visa and Mastercard’s firm role as middleman. Their cut of every transaction makes the idea of a micro-payment unfeasible. This immediately eliminates a fractional pay-per-use model that content creators would love access to. The struggling print and news industry would love a stab at a micro-payment pay-per-read model. Just think New York Time’s failed Pay-wall, but at 90% less hassle and a huge cost savings for both members of the transaction. Because bitcoin is a peer-to-peer protocol, one unruly aspect is the blockchain, a global ledger of every transaction. the fact that these micro-payments are off-blockchain means that these tiny fractional payments won’t clog the network. It’s a technical aspect that was solved directly by coinbase, a newly venture capitalized company, with the resources to handle these payments instantly and efficiently.


This model is by no means new, but it has traditionally been overlooked because of obvious margin problems. But what happens when we’re able to bring the marketplace a step further, directly into the hands of the content producers and the content consumers? You get a more equitable model for all parties involved. If that sounds good to you, I suggest you study this infographic. But don’t stop there. You might just find this financial upstart to creep into your life quite quickly.  Here’s an excerpt from Business 2 Community with the infographic below. Until next time friends. [click to continue…]