BBDO, the agency that inspired AMC’s Madmen, proves that you don’t need a huge budget to inspire a huge reaction on the social web. Vine, the six second video sharing platform created by Twitter, along with its competitor Instagram Video have penetrated the largest ad agencies in the world and are inspiring some pretty impressive, low-budget campaigns.
Lowes Fix in Six
BBDO worked with Lowes, the home improvement brand, to bring this creative new kind of viral marketing to mobile users everywhere. Using just six seconds the creatives at BBDO successfully tell a home improvement story. Clever and quirky, these short videos inspired Vine users to tackle home improvement in an easily digestible format. Checkout this short case study video from BBDO.
Having worked with agencies that specialize in how-to video marketing I’ve seen the impact that this format can bring to brands of any size. People crave relevant, funny, and useful content and this six-second derivative of the the how-to video is a great example for brands looking to expand into more edgy and creative avenues. Not only did Lowes launch themselves into a whole new market with new eager users they also stayed within their very reasonable budget of $5,o00. That’s a huge win for Lowes.
What kind of stories can you tell in six-seconds? Have you tried Vine? Let us know in the comments.